Indian Hotels Company Limited (IHCL), India’s largest hospitality group, has announced that its loyalty programme, Taj InnerCircle, part of Tata Neu’s ‘NeuPass’, has surpassed 10 million members. The milestone marks a significant expansion in IHCL’s digital reach and customer engagement.
Growth driven by Tata Neu ecosystem
According to IHCL, loyalty-driven revenue now contributes over 40% of the company’s total enterprise earnings. Parveen Chander Kumar, Executive Vice President – Commercial at IHCL, attributed this growth to the One Tata ecosystem and the company’s ongoing digital transformation.
“The rapid expansion of IHCL’s loyalty member base with NeuPass highlights the strength of the One Tata ecosystem,” said Mr Kumar. “We remain committed to enhancing lifetime customer value and leveraging technology to enrich guest experiences.”
He added that the programme has played a key role in IHCL’s transformation, with a fivefold increase in its membership leading to the 10-million-member milestone.
“Tata Neu’s extensive ecosystem, covering travel, hospitality, retail, and financial services, has given IHCL a strong competitive edge in acquiring and retaining members,” he said.
Expanding customer engagement
The growing visibility of Tata Neu has played a crucial role in expanding IHCL’s loyalty programme. The company attributes this success to a combination of attractive loyalty benefits, exclusive rewards, and an enhanced booking experience.
Members of the programme gain access to privileges across IHCL’s extensive portfolio, which includes luxury brands such as Taj, as well as premium and mid-scale offerings like SeleQtions, Vivanta, Gateway, and Ginger.
IHCL’s legacy and future
IHCL, founded by Tata Group’s Jamsetji Tata, opened its first hotel, The Taj Mahal Palace in Mumbai, in 1903. Today, the company operates 368 hotels, with 128 more under development across four continents, 14 countries, and over 150 locations.
Recognised as India’s largest hospitality group by market capitalisation, IHCL continues to strengthen its position through a combination of digital innovation, strategic partnerships, and customer-centric initiatives.
